In this episode, she talks with Lara about their background and what led them down the physical therapy journey, how she started a business through social media, the easiest and most common mistakes people make in marketing, authenticity, and tips on building your online brand.
In this episode, you’ll learn the following:
- Authenticity on Social Media: one of the biggest mistakes people make for their brand is not being themselves on these platforms. Authenticity builds trust and familiarity.
- Think about your people: don’t find people for your product, but build a product for your people. Hear the problems that they are having and build something with value to help solve them!
- A small account is still an opportunity!: in a world where everyone wants a huge following on Instagram, we need to realize that a small account is a phenomenal opportunity to build trust and listen to people.
Resources
Shanté on Instagram – @themovementmaestro
Website – The Movement Maestro
YouTube – The Movement Maestro
Connect with Lara Heimann, The Redefining Yoga Podcast, and LYT Daily
Lara’s on Instagram – @Lara.Heimann
Redefining Yoga Podcast on Instagram – @RedefiningYogaPodcast
LYT Yoga on Instagram – @LYTYogaMethod
Podcast sponsor
Join the LYT Team in Europe this summer
Visit almondcow.co/shop and use code LARA for a discount on your purchase.
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