Making Your Fitness Business Recession Proof

Friday with Friends

691. Building a Recession-Proof Fitness Business with Jill Coleman

Oct 6, 2023


Jill Coleman is a relentless fitness and business coach striving to help other health and fitness professionals get out of the gym and start building a business that attracts clients successfully. She leverages her extensive knowledge and experience in the fitness space, from running marathons to joining figure competitions, to help clients develop the right mindset for having a fulfilling fitness journey. 


In this episode of Redefining Movement, Jill talks about the influential role branding plays on the success of a fitness business. She also shares her experiences with understanding moderation in her diets, taking discipline to the next level by learning to trust herself, and lessons she’s learned about starting an online business and developing a recession-proof brand.


In this episode, you will learn the following:

  • Understanding what you can and can’t control is powerful knowledge you can use wherever you are, whether it’s about fixing your diet or running your business. 
  • Another name for branding is trust-building, and that takes time. You need to develop your patience and endurance for providing value to your clients daily if you truly want to succeed as an entrepreneur in the fitness space—or any space, for that matter.
  • Being authentically yourself online differentiates you from other businesses since it’s what allows people to trust, and eventually follow you and your business when you decide to expand or pivot. Always remember to show your energy to attract people who are more likely to want to work with you.


Guest Resources


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Almond Cow – Visit and use code LARA for a discount off your purchase!

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