- If you are local you are going to see much less competition, so take advantage of local advertising platforms such as local newspapers, Yelp, or Google search.
- Understand the lifetime value of a typical customer and determine how much you are willing to spend to acquire that customer.
- Be clear about how you differentiate yourself from other people competing in the same field.
Essential in any of this is having a strong reason for why you do what you do, because it’s hard work growing a business. The people who have an underlying foundation for why they are doing what they are doing are going to have the resilience to push through and keep doing what they are doing.